Google Ads

I did another thing this week that was out of my comfort zone: Ran a google Ads campaign. Google ads are interesting, because there is a lot to it. It was interesting putting into practice what we have been learning all semester long so far. 

Something interesting about google ads, is that while there are certain types of searches you want to avoid (such as broad, overly specific options), at the end of the day, there is only one way to know or not if those search words are ones that would actually work in a real campaign, by actualy using them in a real campaign. 

Another stand out is that we can alternate and improve on our campaign as we go. We can always recalibrate, and realign what we do with our efforts. 

A lot of this can be applied to stuff we do in our every day lives, yet another reminder that business principles are often universal.